New Exhibitor - MagLite

by Australian Warrior Expo AWE2018 May 30, 2018

Maglite Australia Mag-lite Flashlights Torch AWE2018 Exhibitor

In 1950 Tony Maglica, a New Yorker raised in Croatia who escaped during World War II, managed to save $125 for the down-payment on his first lathe. So began Tony Maglica’s quest for the American Dream and what would later grow into the brand we know today as MagLite.

Mr Maglica began by manufacturing precision parts for industry, aerospace, and the military. He quickly earned a reputation for quality, efficiency and ingenuity. Mr Maglica established a hands-on leadership style, as well as a core business philosophy of combining the superior quality of all Mag products with unsurpassed customer service.

As his company grew, Mr Maglica set his sights on designing and manufacturing a new and improved flashlight. Initially targeted for the public safety sector, the Maglite® flashlight was introduced in 1979. Police officers, fire-fighters and mechanics quickly spread the word about this rugged, reliable anodized aluminium flashlight, which would change the portable lighting industry forever. Committed to product innovation and refinement, Mr Maglica followed up the success of the Maglite® flashlight with the Maglite® Rechargeable Flashlight System™, one of the most powerful rechargeable flashlights of its size. The Mini Maglite® AA flashlight was launched in 1984 and set a new standard for personal size flashlights. A smaller AAA-Cell version of the Mini Maglite® flashlight, ideal for many industrial and medical applications, was introduced in 1987; and the Solitaire® single AAA-Cell flashlight, designed for key chains and purses, was introduced in 1988.

Often referred to as “A Work of Art That Works®”, the Maglite® and Mini Maglite® flashlights have been honoured by the Japan Institute of Design and by the Museum for Applied Art in Germany. Fortune and Money magazines ranked Mag Instrument® products among the top 100 products that “America makes best”. In 1996, the Wall Street Journal referred to the Maglite® flashlight as “the Cadillac of flashlights”, and quoted then-CEO of Apple Computer Gilbert F. Amelio as saying he wanted Apple to be “essentially the Maglite® of computers”.

Mr Maglica’s personal history has prompted him to recognise the important role that American manufacturing plays and for this reason, a proud leader and advocate of the current renaissance in American manufacturing, Mag Instrument is committed to remaining a U.S.A. Manufacturer. Mr Maglica’s intense patriotism, penchant for innovation and unquenchable drive provide the basis for the dedication and skill of all the management and employees at Mag Instrument who are justifiably proud of the superior American lighting devices they bring to consumers throughout the world. Anthony Maglica and Mag Instrument – truly an American success story!

Mag Instrument is dedicated to the highest standards of integrity. They seek performance and a reputation reflecting the very best they can achieve. Each Mag Instrument flashlight represents a culmination of more than 30 years of research, development, testing and continuous state of- the art refinement in every precision feature. We are proud to offer products of classic American design.

An African proverb, the story of the Lion and the Gazelle has long been a source of inspiration for Tony Maglica, and continues to inspire MagLite today.

Every morning in Africa, a gazelle awakens. He has only one thought on his mind: To be able to run faster than the fastest lion. If he cannot, then he will be eaten.

Every morning in Africa a lion awakens. He has only one thought on his mind: To be able to run faster than the slowest gazelle. If he cannot, he will die of hunger.

Whether you choose to be a gazelle or a lion is of no consequence. It is enough to know that with the rising of the sun, you must run. And you must run faster than you did yesterday or you will die.

This is the race of life




Australian Warrior Expo AWE2018
Australian Warrior Expo AWE2018

Author

The Australian Warrior Expo (AWE) is Australia’s premier Law Enforcement, Military, Emergency Services and Security Expo and is the only event of its type in Australia. AWE is dedicated to showcasing the latest products, technology, equipment and services to this niche market. The Australian Warrior Expo is not like any other trade show! With a huge focus on Hospitality, encompassing a VIP Night and an AWE party, plus a full retail store. AWE will bring both professionals and agencies together including Government Procurement Managers, Decision Makers and Operators. Brisbane Showgrounds November 15th - 17th, 2018.



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